B2B Cold Email
Learn to bring in consistent leads with outbound sales.
Introduction: B2B Cold Email
Deals
Project: Getting Started
Resource: Glossary of Marketing Terms
Find Your Target Audience
Project: Value Props
Template: Value Props
Feedback: Value Props
Introduction: Conversion Tracking
Conversion Tracking Tools
Before You Begin
Overview of Projects
Project: Conversion Events
Project: Configure GA and Ad Channels
Mobile Apps
Project: Mobile App
Project: Shopify
Project: Delegate to engineering
Project: Install Hotjar
Project: Verify pixels
Project: Install Google Analytics
Bonus Project: Analytics Events
Feedback: Conversion Tracking
Questions to Ask When Verifying Ad Channel Setup
FAQ: Mobile App Tracking
Example: Conversion Event Mappings
Example: Analytics Events
Template: Conversion Event Mappings
Template: UTM Tracking
FAQ: Conversion Tracking
External Resources
Installation – Manual, GTM, or Segment
Google Tag Manager (GTM)
Video: GTM Tracking
Project: GTM
Template: GTM Engineering Tracking Doc
Segment
Project: Segment
Configuring Destinations on Segment
Feedback: Conversion Tracking (Advanced)
Introduction: Cold Outreach
How to Find the Right People
How to Find Email Addresses
Sending Cold Emails
Follow-up and Common Mistakes
Pre-targeting
Project: Cold Outreach
Feedback: Cold Outreach (Project)
Example: Outbound Strategy Document
Templates: Cold Email Copy
Checklist: Cold Email Review
Example: Cold Email Outreach Spreadsheet
List of Filler Emails
External Resources
Introduction: Direct Sponsorship
What Marketers Forget About Influencer Marketing
Project: Direct Sponsorship
Feedback: Additional Cold Email Strategies & Applications
Templates: Initial Email
Template: VA Email
Project: Influencers on Instagram
Template: Direct Sponsorship Spreadsheet
Final Project: Cold Outreach
Feedback: Post-Course
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