Course curriculum

  • 1

    Welcome

    • Introduction: B2B Cold Email

    • Deals

  • 2

    Your First Project

    • Project: Getting Started

    • Resource: Glossary of Marketing Terms

  • 3

    Finding Your Target Audience

    • Find Your Target Audience

  • 4

    Value Props

    • Project: Value Props

    • Template: Value Props

    • Feedback: Value Props

  • 5

    Conversion Tracking

    • Introduction: Conversion Tracking

    • Conversion Tracking Tools

    • Before You Begin

    • Overview of Projects

    • Project: Conversion Events

    • Project: Configure GA and Ad Channels

    • Mobile Apps

    • Project: Mobile App

    • Project: Shopify

    • Project: Delegate to engineering

    • Project: Install Hotjar

    • Project: Verify pixels

    • Project: Install Google Analytics

    • Bonus Project: Analytics Events

    • Feedback: Conversion Tracking

  • 6

    Conversion Tracking – Additional Resources

    • Questions to Ask When Verifying Ad Channel Setup

    • FAQ: Mobile App Tracking

    • Example: Conversion Event Mappings

    • Example: Analytics Events

    • Template: Conversion Event Mappings

    • Template: UTM Tracking

    • FAQ: Conversion Tracking

    • External Resources

  • 7

    Conversion Tracking – Advanced

    • Installation – Manual, GTM, or Segment

    • Google Tag Manager (GTM)

    • Video: GTM Tracking

    • Project: GTM

    • Template: GTM Engineering Tracking Doc

    • Segment

    • Project: Segment

    • Configuring Destinations on Segment

    • Feedback: Conversion Tracking (Advanced)

  • 8

    Intro to B2B Cold Email

    • Introduction: Cold Outreach

  • 9

    Finding Your Customer

    • How to Find the Right People

  • 10

    Acquiring Email Addresses

    • How to Find Email Addresses

  • 11

    How to Optimally Send Cold Emails

    • Sending Cold Emails

  • 12

    Lead Nurturing (and common mistakes to avoid)

    • Follow-up and Common Mistakes

  • 13

    An Advanced Tactic

    • Pre-targeting

  • 14

    Cold Outreach Project

    • Project: Cold Outreach

    • Feedback: Cold Outreach (Project)

  • 15

    Cold Outreach – Additional Resources

    • Example: Outbound Strategy Document

    • Templates: Cold Email Copy

    • Checklist: Cold Email Review

    • Example: Cold Email Outreach Spreadsheet

    • List of Filler Emails

    • External Resources

  • 16

    Additional Cold Email Strategies & Applications

    • Introduction: Direct Sponsorship

    • What Marketers Forget About Influencer Marketing

    • Project: Direct Sponsorship

    • Feedback: Additional Cold Email Strategies & Applications

  • 17

    Direct Sponsorship, Conferences, and Offline Meetups – Additional Resources

    • Templates: Initial Email

    • Template: VA Email

    • Project: Influencers on Instagram

    • Template: Direct Sponsorship Spreadsheet

  • 18

    Final Project

    • Final Project: Cold Outreach

    • Feedback: Post-Course

  • 19

    Next Steps

    • Keep Growing With Demand Curve

What's included?

You're not only paying for curriculum — you're paying for proven growth playbooks plus direct access to our expert team.

  • Access your Mini Course for 1 year.

  • Access our growth instructors for 1 month.

  • No fluff. Concise, tactical insights you can apply immediately.

  • Get expert feedback to ensure you properly implement our insights.

Ready to learn from the industry's best?

Build an outbound sales machine that brings in consistent qualified leads for free.