Google Display, YouTube, and Shopping Ads
Learn how to create top-notch Display, YouTube, and Shopping ads on Google.
Introduction: Google Display, YouTube, and Shopping Ads
Deals
Project: Getting Started
Resource: Glossary of Marketing Terms
Find Your Target Audience
Feedback: Finding Your Target Audience
Project: Value Props
Template: Value Props
Feedback: Value Props
Introduction: Acquisition
Retargeting
Direct Audiences and Lookalikes
Attribution
UTM Tags
Suppressing Ad Channel Spend
Avoiding Ad Metric Confusion
Feedback: Acquisition
Introduction: Conversion Tracking
Conversion Tracking Tools
Overview of Projects
Project: Conversion Events
Project: Configure GA and Ad Channels
Mobile Apps
Project: Mobile App
Project: Shopify
Project: Delegate to engineering
Project: Install Hotjar
Project: Verify pixels
Project: Install Google Analytics
Bonus Project: Analytics Events
Feedback: Conversion Tracking
Questions to Ask When Verifying Ad Channel Setup
FAQ: Mobile App Tracking
Example: Conversion Event Mappings
Example: Analytics Events
Template: Conversion Event Mappings
Template: UTM Tracking
Template: AppsFlyer Code
FAQ: Conversion Tracking
External Resources
Installation – Manual, GTM, or Segment
Google Tag Manager (GTM)
Video: GTM Tracking
Project: GTM
Template: GTM Engineering Tracking Doc
Segment
Project: Segment
Configuring Destinations on Segment
Introduction: Ad Copy
How to Write Compelling Ad Copy
Project: Social Ad Copy
Feedback: Ad Copy
Checklist: Ad Copy
Template: Ad Copy
Template: Ad Copy Spreadsheet
Template: Grouped Ad Copy
Example: Ad Copy
Introduction: Ad Creatives
Complement Your Copy with the Ideal Creative
Ad Design Guidelines
Screen Recording Ads
Project: Ad Creatives
Bonus Project: Animoto Ads
Feedback: Ad Creatives
Template: Ad Creatives
Example: Animoto Script
Cheat Sheet: Sketch
Cheat Sheet: Screenflow
External Resources
Introduction: Display Ads
Differences from Search Ads
Display Ads Targeting Options
Display Ads Account Structure
Types of Display Ads
Project: Display Ads
Feedback: Google Ads - Display Ads
Introduction: Shopping Ads
Shopping Ads Campaign Structure
Project: Google Merchant Center
Project: Shopping Ads
Feedback: Google Ads - Shopping Ads
Introduction: YouTube Ads
YouTube Ad Types
YouTube Videos
YouTube Account Structure
Project: YouTube Ads
Feedback: Google Ads - YouTube Ads
Before You Begin Optimization
Project: How to Read Ad Results and Optimize Ads
Feedback: Ad Optimization
Final Project: Google Display, YouTube, and Shopping Ads
Google Ads Account Access
Feedback: Post-Course
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