Course curriculum

  • 1

    Welcome

    • Introduction: Ad Copy and Creatives

    • Deals
  • 2

    Your First Project

    • Project: Getting Started

    • Resource: Glossary of Marketing Terms
  • 3

    Finding Your Target Audience

    • Find Your Target Audience
  • 4

    Value Props

    • Project: Value Props

    • Template: Value Props

    • Feedback: Value Props
  • 5

    Ad Copy

    • Introduction: Ad Copy

    • How to Write Compelling Ad Copy

    • Project: Social Ad Copy

    • Feedback: Ad Copy
  • 6

    Ad Copy – Additional Resources

    • Checklist: Ad Copy

    • Template: Ad Copy

    • Template: Ad Copy Spreadsheet

    • Template: Grouped Ad Copy

    • Example: Ad Copy
  • 7

    Ad Creatives

    • Introduction: Ad Creatives

    • Complement Your Copy with the Ideal Creative

    • Ad Design Guidelines

    • Screen Recording Ads

    • Project: Ad Creatives

    • Bonus Project: Animoto Ads

    • Feedback: Ad Creatives
  • 8

    Ad Creatives – Additional Resources

    • Template: Ad Creatives

    • Example: Animoto Script

    • Cheat Sheet: Sketch

    • Cheat Sheet: Screenflow

    • External Resources
  • 9

    Final Project

    • Final Project

    • Feedback: Post-Course
  • 10

    Next Steps

    • Keep Growing With Demand Curve

What's included?

You're not only paying for curriculum — you're paying for proven growth playbooks plus direct access to our expert team.

  • Access your Mini Course for 1 year.

  • Access our growth instructors for 1 month.

  • No fluff. Concise, tactical insights you can apply immediately.

  • Get expert feedback to ensure you properly implement our insights.

Ready to learn from the industry's best?

A well written and designed ad can make all the difference. Learn to write ads that convert.

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