Demand Curve

Resources: Deals

Feedback: Growth Strategy

Introduction: Onboarding Flows

High-touch User Onboarding

Education, Information, & Service Business Onboarding

E-commerce Onboarding

Project: Overhaul Your Onboarding Flow

Feedback: Onboarding Flow

Example: Onboarding Flows

Example: Completed Onboarding Deliverable

Template: Onboarding Deliverable

Template: Onboarding Deliverable

Introduction: Landing Page Copy

Writing the Header of Your Hero Section

Writing the Subheader of Your Hero Section

Features and Objections Sections

Writing the CTAs and Social Proof

E-commerce Landing Pages

Project: Rewrite Your Landing Page

Feedback: Landing Pages

Example: Completed Landing Page Deliverable

Template: Landing Page

Checklist: Landing Page Header

Introduction: Conversion Tracking

Conversion Tracking Tools

Overview of Projects

Project: Conversion Events

Project: Configure GA and Ad Channels

Mobile Apps

Project: Mobile App

Project: Shopify

Project: Delegate to engineering

Project: Install Hotjar

Project: Verify pixels

Project: Install Google Analytics

Bonus Project: Analytics Events

Feedback: Conversion Tracking

Questions to Ask When Verifying Ad Channel Setup

FAQ: Mobile App Tracking

Example: Conversion Event Mappings

Example: Analytics Events

Template: Conversion Event Mappings

Template: UTM Tracking

Template: AppsFlyer Code

FAQ: Conversion Tracking

External Resources

Installation – Manual, GTM, or Segment

Google Tag Manager (GTM)

Video: GTM Tracking

Project: GTM

Template: GTM Engineering Tracking Doc

Segment

Project: Segment

Configuring Destinations on Segment

Feedback: Conversion Tracking (Advanced)

Introduction: Landing Page Design

Good Landing Page Design

Building Your Landing Page

Project: Landing Page Design

Video: Conversion Tracking Walkthrough

Feedback: Landing Page Design & Development

Introduction: A/B Tests

Micro vs. Macro A/B Testing

The Importance of Big Swings

Project: Gather Data for Your A/B Hypotheses

Project: Choose What to Test on Your Page

Project: Propose an A/B Test

Project: Set Up A/B Test

Feedback: A/B Tests

How to Find Good Designers and Developers Without Breaking the Bank

Sites with Free Stock Images

Template: A/B Proposal

Example: Finished A/B Proposal

How to Find Good Designers (More Ideas)

External Resources

Introduction: Ad Copy

How to Write Compelling Ad Copy

Project: Social Ad Copy

Feedback: Ad Copy

Checklist: Ad Copy

Template: Ad Copy

Template: Ad Copy Spreadsheet

Template: Grouped Ad Copy

Example: Ad Copy

Introduction: Ad Creatives

Complement Your Copy with the Ideal Creative

Ad Design Guidelines

Screen Recording Ads

Project: Ad Creatives

Bonus Project: Animoto Ads

Feedback: Ad Creatives

Template: Ad Creatives

Example: Animoto Script

Cheat Sheet: Sketch

Cheat Sheet: Screenflow

External Resources

Introduction: Acquisition

Retargeting

Direct Audiences and Lookalikes

Attribution

UTM Tags

Suppressing Ad Channel Spend

Avoiding Ad Metric Confusion

Project: Acquisition

Spreadsheet: Acquisition Channels

Feedback: Acquisition

Project: How to Read Ad Results and Optimize Ads

Feedback: Ad Optimization

Introduction: Referrals and Virality

Word-of-mouth Virality

Inherent Virality

Artificial Virality

The Referral -> Outreach Loop

Project: Craft a Referral Strategy

Feedback: Referrals

Template: Email asking for a referral

Template: Referrals & Virality

Spreadsheet: Referral Ideas Comparison

Introduction: Google Ads

Introduction: Search Ads

Project: Search Ads

Keywords

Project: Keywords

Quality Score, Bids, and Bid Strategies

Search Ads Copy

Project: Ad Extensions

Project: UTM Tags

Project: Search Ads Copy

Google Ads Targeting and Structure

Project: Targeting and Structuring

Google Ads Audiences

Project: Audiences

Project: Prepare to Optimize Google Ads

Project: Optimize Google Ads

Feedback: Google Ads

Search Ads URL Encoding

Search Ads Advanced Campaign Structure Examples

FAQ: Search Ads

Google Ads Account Access

Introduction: Display Ads

Differences from Search Ads

Display Ads Targeting Options

Display Ads Account Structure

Types of Display Ads

Project: Display Ads

Feedback: Google Ads - Display Ads

Project: Google Merchant Center

Introduction: Shopping Ads

Shopping Ads Campaign Structure

Project: Shopping Ads

Feedback: Google Ads - Shopping Ads

Introduction: YouTube Ads

YouTube Ad Types

YouTube Videos

YouTube Account Structure

Project: YouTube Ads

Feedback: YouTube Ads

Introduction: Amazon Ads

Amazon Quirks

Amazon Ads Approach

Project: Amazon Ads

Project: Manual Amazon Ad Optimization

Project: Winning Keywords

Project: Automatic Amazon Ad Optimization

Feedback: Amazon Ads

Amazon Ads Account Access

Template: Amazon Ad Optimization

How to Get Initial Amazon Reviews

Introduction: Facebook and Instagram Ads

Major Variables to a Facebook Ad

Alternative Facebook Ad Types

Differences between Facebook and Instagram

How Facebook Identifies Who to Show your Ads to

FAQ: Facebook and Instagram Ads

Project: Generating Audiences and Ad Sets

Project: Set up Facebook and Instagram Ads

Project: Setting Up Facebook Metrics

Bonus Project: Animoto Ads

Feedback: Facebook & Instagram Ads

Example Ad Set Targeting

Example: Ad Log

Retargeting

Direct Audiences and Lookalikes

Locations, Ages, Genders, and Language Targeting

Calculating Total Reach when Custom Audiences are Excluded

Video: Facebook Ad Optimization

Saving Audiences

Introduction: Quora Ads

Project: Quora Ad Copy

Project: Quora Ads

Feedback: Quora Ads

Exporting Google Ads Keywords

Template: UTM Tags

Checklist: Launch Checklist

Introduction: Cold Outreach

How to Find the Right People

How to Find Email Addresses

Sending Cold Emails

Follow-up and Common Mistakes

Pre-targeting

Project: Cold Outreach

Feedback: Cold Outreach

Example: Outbound Strategy Document

Templates: Cold Email Copy

Checklist: Cold Email Review

Example: Cold Email Outreach Spreadsheet

List of Filler Emails

External Resources

Introduction: Direct Sponsorship

What Marketers Forget About Influencer Marketing

Project: Direct Sponsorship

Feedback: Direct Sponsorship, Conferences, and Offline Meetups

Templates: Initial Email

Template: VA Email

Project: Influencers on Instagram

Template: Direct Sponsorship Spreadsheet

Introduction: SEO and Content Marketing

Content Writing Guidelines

How to Convert with Content

Types of Content

Sourcing Article Ideas

Setting Up Your Blog

Do’s and Dont’s

Marketing Your Content

Project: Content

Project: Keyword Research

Project: SEOify Your Blog Posts

Project: Fix Up Your Existing Blog

Feedback: Content/SEO

How to Find Content Writers

Clearscope

Example: Completed Keyword Research Spreadsheet

Template: Keyword Research

Checklist: Marketing Your Content

External Resources

Picking the Right Ad Network

Project: Ad Networks

Feedback: Ad Networks

Template: Ad Network List

Introduction: Pinterest Ads

Pinterest Ad Creatives Best Practices

Project: Make Pinterest Ad Creatives

Project: Pinterest Ads

Feedback: Pinterest Ads

Template: Ad Creatives

Checklist: Pinterest Launch

Guidelines for One-Top Promoted Pins

Introduction: Snapchat Ads

Project: Snapchat Ads

Feedback: Snapchat Ads

Checklist: Snapchat Ads Launch

Snapchat Creative Guidelines & Specs

LinkedIn Quirks

LinkedIn Tactics

Project: LinkedIn Ads

Feedback: LinkedIn Ads

Template: LinkedIn Ad Targeting

Example: Completed LinkedIn Targeting Template

Checklist: LinkedIn Launch

External Resources

Apple Search Ads and App Store Optimization

Account Structure and Optimization

Project: Apple Search Ads

Feedback: Apple Search Ads and App Store Optimization

Project: Bing Ads

Feedback: Bing Ads

Project: Twitter Ads

Do Twitter Ads Really Work?

Feedback: Twitter Ads

Project: Screen Recording

Introduction: Heatmap Analysis

Heatmap Analysis: Types of Heatmaps

Project: Heatmap Analysis

Feedback: Screen Recordings & Heatmaps

Example: Completed Heatmap Analysis

Introduction: CRO

Conversion Fixes

How To Read Google Analytics

Project: CRO

Feedback: Conversion Rate Optimization

Template: Funnel Data

Template: CRO Suggestions

Project: User Survey

Feedback: User Surveys

Template: Survey Email Outreach

Survey Monkey Surveys

Example: Survey

Example: Survey Insights

Survey Monkey Surveys

Introduction: Email Marketing and Marketing Automation

A Horror Story from Automating too Early

Email Marketing Principles

How to Get People to Open Your Emails

Project: Email Marketing & Marketing Automation

Feedback: Email Marketing & Marketing Automation

Keep Growing With Demand Curve

Feedback: Post-Course (Self-Serve)