Brand Strategy Sprint

Build a remarkable, impossible-to-forget brand.

Buy $199.00
Ian Martins

What do you get?

Brand strategy is one of the most important, yet overlooked, aspects of startups.

  • Lifetime access to the material.

  • Build a brand that people love.

  • No fluff. Tactics you can apply immediately.

  • Designed to be completed in less than 5 hours.

Course curriculum

  • 1

    Brand Building for Growth: 👋 Start Here

    • Welcome to Brand Building for Growth

    • Link to your course workbook
  • 2

    Chapter 1: What is brand?

    • What is brand?
  • 3

    Chapter 2: Define your Human Truth

    • Intro to Human Truth

    • Customer research

    • Customer personas
  • 4

    Chapter 3: Define your Category Truth

    • Intro to Category Truth & competitor research

    • Positioning
  • 5

    Stretch Break 🧘‍♀️

    • Quick Ask
  • 6

    Chapter 4: Define your Brand Truth

    • Intro to Brand Truth

    • Brand story

    • Vision & mission statements

    • Values & convictions

    • Brand persona & voice

    • Design
  • 7

    Chapter 5: Brand maintenance

    • General brand maintenance

    • Brand maintenance & the 3 truths
  • 8

    Wrap-up 🌯

    • Thanks for watching!

    • Next steps