Course curriculum

  • 1

    Welcome

    • Introduction: Conversion Optimization

    • Deals
  • 2

    Your First Project

    • Project: Getting Started

    • Resource: Glossary of Marketing Terms
  • 3

    Value Props

    • Project: Value Props

    • Template: Value Props

    • Feedback: Value Props
  • 4

    Onboarding Flows

    • Introduction: Onboarding Flows

    • High-touch User Onboarding

    • Education, Information, & Service Business Onboarding

    • E-commerce Onboarding

    • Project: Overhaul Your Onboarding Flow

    • Feedback: Onboarding Flows
  • 5

    Onboarding Flows – Additional Resources

    • Example: Onboarding Flows

    • Example: Completed Onboarding Deliverable

    • Template: Onboarding Deliverable
  • 6

    Landing Pages

    • Introduction: Landing Page Copy

    • Writing the Header of Your Hero Section

    • Writing the Subheader of Your Hero Section

    • Features and Objections Sections

    • Writing the CTAs and Social Proof

    • E-commerce Landing Pages

    • Project: Rewrite Your Landing Page

    • Feedback: Landing Pages
  • 7

    Landing Pages – Additional Resources

    • Example: Completed Landing Page Deliverable

    • Template: Landing Page

    • Checklist: Landing Page Header
  • 8

    Landing Page Design & Development

    • Introduction: Landing Page Design

    • Good Landing Page Design

    • Building Your Landing Page

    • Project: Landing Page Design

    • Video: Conversion Tracking Walkthrough

    • Feedback: Landing Page Design & Development
  • 9

    A/B Tests

    • Introduction: A/B Tests

    • Micro vs. Macro A/B Testing

    • The Importance of Big Swings

    • Project: Gather Data for Your A/B Hypotheses

    • Project: Choose What to Test on Your Page

    • Project: Propose an A/B Test

    • Project: Set Up A/B Test

    • Feedback: A/B Tests
  • 10

    A/B Tests – Additional Resources

    • How to Find Good Designers and Developers Without Breaking the Bank

    • Sites with Free Stock Images

    • Template: A/B Proposal

    • Example: Finished A/B Proposal

    • How to Find Good Designers (More Ideas)

    • External Resources
  • 11

    Screen Recordings & Heatmaps

    • Project: Screen Recording

    • Introduction: Heatmap Analysis

    • Heatmap Analysis: Types of Heatmaps

    • Project: Heatmap Analysis

    • Feedback: Screen Recordings & Heatmaps
  • 12

    Screen Recordings & Heatmaps – Additional Resources

    • Example: Completed Heatmap Analysis
  • 13

    Conversion Rate Optimization

    • Introduction: CRO

    • Conversion Fixes

    • How To Read Google Analytics

    • Project: CRO

    • Feedback: Conversion Rate Optimization
  • 14

    Conversion Rate Optimization – Additional Resources

    • Template: Funnel Data

    • Template: CRO Suggestions
  • 15

    User Surveys

    • Project: User Survey

    • Feedback: User Surveys
  • 16

    User Surveys – Additional Resources

    • Template: Survey Email Outreach

    • Survey Monkey Surveys

    • Example: Survey

    • Example: Survey Insights

    • Survey Monkey Surveys
  • 17

    Final Project

    • Final Project: Conversion Optimization

    • Feedback: Post-Course
  • 18

    Next Steps

    • Keep Growing With Demand Curve

What's included?

You're not only paying for curriculum — you're paying for proven growth playbooks plus direct access to our expert team.

  • Access your Mini Course for 1 year.

  • Access our growth instructors for 1 month.

  • No fluff. Concise, tactical insights you can apply immediately.

  • Get expert feedback to ensure you properly implement our insights.

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