Conversion Optimization
Learn to create high-converting landing pages and funnels.
Introduction: Conversion Optimization
Deals
Project: Getting Started
Resource: Glossary of Marketing Terms
Project: Value Props
Template: Value Props
Feedback: Value Props
Introduction: Onboarding Flows
High-touch User Onboarding
Education, Information, & Service Business Onboarding
E-commerce Onboarding
Project: Overhaul Your Onboarding Flow
Feedback: Onboarding Flows
Example: Onboarding Flows
Example: Completed Onboarding Deliverable
Template: Onboarding Deliverable
Introduction: Landing Page Copy
Writing the Header of Your Hero Section
Writing the Subheader of Your Hero Section
Features and Objections Sections
Writing the CTAs and Social Proof
E-commerce Landing Pages
Project: Rewrite Your Landing Page
Feedback: Landing Pages
Example: Completed Landing Page Deliverable
Template: Landing Page
Checklist: Landing Page Header
Introduction: Landing Page Design
Good Landing Page Design
Building Your Landing Page
Project: Landing Page Design
Video: Conversion Tracking Walkthrough
Feedback: Landing Page Design & Development
Introduction: A/B Tests
Micro vs. Macro A/B Testing
The Importance of Big Swings
Project: Gather Data for Your A/B Hypotheses
Project: Choose What to Test on Your Page
Project: Propose an A/B Test
Project: Set Up A/B Test
Feedback: A/B Tests
How to Find Good Designers and Developers Without Breaking the Bank
Sites with Free Stock Images
Template: A/B Proposal
Example: Finished A/B Proposal
How to Find Good Designers (More Ideas)
External Resources
Project: Screen Recording
Introduction: Heatmap Analysis
Heatmap Analysis: Types of Heatmaps
Project: Heatmap Analysis
Feedback: Screen Recordings & Heatmaps
Example: Completed Heatmap Analysis
Introduction: CRO
Conversion Fixes
How To Read Google Analytics
Project: CRO
Feedback: Conversion Rate Optimization
Template: Funnel Data
Template: CRO Suggestions
Project: User Survey
Feedback: User Surveys
Template: Survey Email Outreach
Survey Monkey Surveys
Example: Survey
Example: Survey Insights
Survey Monkey Surveys
Final Project: Conversion Optimization
Feedback: Post-Course
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