Creative Strategy & Testing Sprint

The key to profitable, rapid-growth ad channels.

Interested in this course? Email us at [email protected]

Rafael Gi

What do you get?

Struggling to see results from your ads? Learn how to make thumb-stopping ad creatives that actually convert.

  • Lifetime access to the material.

  • Create ads that drive sales.

  • No fluff. Tactics you can apply immediately.

  • Designed to be completed in less than 5 hours.

Course curriculum

  • 1

    Creative Strategy & Testing Sprint: 👋 Start Here

    • Welcome to the Creative Strategy & Testing Sprint!

    • Link to your course workbook
  • 2

    Chapter 1: Fundamentals of Creative Strategy

    • Fundamentals of Creative Strategy

    • Project 1: Make a Copy of the Creative Strategy Sprint Workbook
  • 3

    Chapter 2: Lay Your Strategic Foundation

    • 2.1 - Market & Consumer Research

    • 2.2 - Company Research

    • 2.3 - Category Research

    • 2.4 - Cultural Research

    • Project 2a: Conduct Market and Consumer Research (4 C's)

    • Project 2b: Create 2-3 Customer Personas
  • 4

    Chapter 3: Creative Ideation

    • 3.1 - Intro to Creative Ideation

    • 3.2 - Insight

    • 3.3 - Advantage

    • 3.4 - Strategy

    • Project 3: 4-Points Analysis

  • 5

    Stretch Break 🧘‍♀️

    • Quick Ask
  • 6

    Chapter 4: Campaign Planning

    • Campaign Planning

    • Project 4a: Build a Customer Journey Map

    • Project 4b: Write a Creative Brief
  • 7

    Chapter 5: Creative Testing

    • 5.1 - Intro to Creative Testing

    • 5.2 - Creative Testing Process

    • 5.3 - Measuring Success

    • 5.4 -Landing Page Optimization

    • Project 5: Propose a Creative Test
  • 8

    Wrap up 🌯

    • Thank You!

    • Next Steps