Creative Strategy & Testing Sprint
The key to profitable, rapid-growth ad channels.

The key to profitable, rapid-growth ad channels.
Struggling to see results from your ads? Learn how to make thumb-stopping ad creatives that actually convert.
Lifetime access to the material.
Create ads that drive sales.
No fluff. Tactics you can apply immediately.
Designed to be completed in less than 5 hours.
Welcome to the Creative Strategy & Testing Sprint!
Link to your course workbook
Fundamentals of Creative Strategy
Project 1: Make a Copy of the Creative Strategy Sprint Workbook
Step 1: Market & Consumer Research
Step 2: Company Research
Step 3: Category Research
Step 4: Cultural Research
Project 2a: Conduct Market and Consumer Research (4 C's)
Project 2b: Create 2-3 Customer Personas
The 4-Points Framework & Point 1: The Problem
Point 2: The Insight
Point 3: The Advantage
Point 4: The Strategy
Project 3: 4-Points Analysis
Quick Ask
Campaign Planning
Project 4a: Build a Customer Journey Map
Project 4b: Write a Creative Brief
Intro to Creative Testing
Part 1: Creative Testing Process
Part 2: Measuring Success
Bonus: Landing Page Optimization
Project 5: Propose a Creative Test
Thank You!
Next Steps