Creative Strategy & Testing Sprint

The key to profitable, rapid-growth ad channels.

Buy $199.00
Rafael Gi

What do you get?

Struggling to see results from your ads? Learn how to make thumb-stopping ad creatives that actually convert.

  • Lifetime access to the material.

  • Create ads that drive sales.

  • No fluff. Tactics you can apply immediately.

  • Designed to be completed in less than 5 hours.

Course curriculum

  • 1

    Creative Strategy & Testing Sprint- START HERE

    • Welcome to the Creative Strategy & Testing Sprint!

    • Link to your course workbook
  • 2

    ➡️ CHAPTER 1: FUNDAMENTALS OF CREATIVE STRATEGY

    • Fundamentals of Creative Strategy

    • Project 1: Make a Copy of the Creative Strategy Sprint Workbook
  • 3

    ➡️ CHAPTER 2: LAY YOUR STRATEGIC FOUNDATION

    • Step 1: Market & Consumer Research

    • Step 2: Company Research

    • Step 3: Category Research

    • Step 4: Cultural Research

    • Project 2a: Conduct Market and Consumer Research (4 C's)

    • Project 2b: Create 2-3 Customer Personas
  • 4

    ➡️ CHAPTER 3: CREATIVE IDEATION

    • The 4-Points Framework & Point 1: The Problem

    • Point 2: The Insight

    • Point 3: The Advantage

    • Point 4: The Strategy

    • Project 3: 4-Points Analysis

  • 5

    Stretch Break 🧘‍♀️

    • Quick Ask
  • 6

    ➡️ CHAPTER 4: CAMPAIGN PLANNING

    • Campaign Planning

    • Project 4a: Build a Customer Journey Map

    • Project 4b: Write a Creative Brief
  • 7

    ➡️ CHAPTER 5: CREATIVE TESTING

    • Intro to Creative Testing

    • Part 1: Creative Testing Process

    • Part 2: Measuring Success

    • Bonus: Landing Page Optimization

    • Project 5: Propose a Creative Test
  • 8

    Wrap up 🌯

    • Thank You!

    • Next Steps