What's included?

You're not just getting our curriculum — you're getting direct access to our expert team.

  • A program experience tailored to Ecommerce companies.

  • Access our flagship curriculum for 12 months.

  • Access to a dedicated growth instructor for 6 months.

  • Unlimited revisions of project reviews.

  • Receive a custom growth strategy/roadmap.

  • No-risk, 7-day refund policy.

Course curriculum

  • 1

    Ecomm Growth Program - START HERE

  • 4

    Value Props

  • 5

    Landing Pages

    • Introduction: Landing Page Copy

    • Writing the Header of Your Hero Section

    • Writing the Subheader of Your Hero Section

    • Features and Objections Section

    • Writing the CTAs and Social Proof

    • Ecommerce Landing Pages

    • Project: Rewrite Your Landing Page

    • Feedback: Landing Pages

  • 6

    Landing Pages - Additional Resources

    • Template: Landing Page

    • Checklist: Landing Page Header

  • 7

    Landing Page Design & Development

    • Introduction: Landing Page Design

    • Good Landing Page Design

    • Building Your Landing Page

    • Project: Landing Page Design

    • Video: Conversion Tracking Walkthrough

    • Feedback: Landing Page Design & Development

  • 8

    Conversion Tracking

    • Introduction: Conversion Tracking

    • Conversion Tracking Tools

    • Overview of Projects

    • Project: Conversion Events

    • Project: Configure GA and Ad Channels

    • Mobile Apps

    • Project: Mobile App

    • Project: Shopify

    • Project: Delegate to engineering

    • Project: Install Hotjar

    • Project: Verify pixels

    • Bonus Project: Analytics Events

    • Feedback: Conversion Tracking

  • 9

    Conversion Tracking – Additional Resources

    • Questions to Ask When Verifying Ad Channel Setup

    • FAQ: Mobile App Tracking

    • Example: Conversion Event Mappings

    • Template: Conversion Event Mappings

    • Example: Analytics Events

    • Template: UTM Tracking

    • Template: AppsFlyer Code

    • FAQ: Conversion Tracking

    • External Resources

    • FAQ: Google Analytics 4

  • 10

    Conversion Tracking – Advanced

    • Installation – Manual, GTM, or Segment

    • Google Tag Manager (GTM)

    • Video: GTM Tracking

    • Template: GTM Engineering Tracking Doc

    • Project: GTM

    • Segment

    • Project: Segment

    • Configuring Destinations on Segment

    • Feedback: Conversion Tracking (Advanced)

  • 11

    Ad Copy

    • Introduction: Ad Copy

    • How to Write Compelling Ad Copy

    • Project: Social Ad Copy

    • Feedback: Ad Copy

  • 12

    Ad Copy – Additional Resources

    • Checklist: Ad Copy

    • Template: Ad Copy

    • Template: Ad Copy Spreadsheet

    • Template: Grouped Ad Copy

    • Example: Ad Copy

  • 13

    Ad Creatives

    • Introduction: Ad Creatives

    • Complement Your Copy with the Ideal Creative

    • Ad Design Guidelines

    • Screen Recording Ads

    • Project: Make Ad Creatives

    • Bonus Project: Animoto Ads

    • Feedback: Ad Creatives

  • 14

    Ad Creatives – Additional Resources

    • Template: Ad Creatives

    • Example: Animoto Script

    • Cheat Sheet: Sketch

    • Cheat Sheet: Screenflow

    • External Resources

  • 15

    Acquisition

    • Introduction: Acquisition

    • Retargeting

    • Direct Audiences and Lookalikes

    • Attribution

    • UTM Tags

    • Suppressing Ad Channel Spend

    • Avoiding Ad Metric Confusion

    • Project: Acquisition

    • Spreadsheet: Acquisition Channels

    • Feedback: Acquisition

  • 16

    Ad Optimization

    • Project: How to Read Ad Results and Optimize Ads

    • Feedback: Ad Optimization

  • 17

    Google Ads

    • Introduction: Google Ads

    • Introduction: Search Ads

    • Project: Search Ads

    • Keywords

    • Project: Keywords

    • Quality Score, Bids, and Bid Strategies

    • Search Ads Copy

    • Project: Ad Extensions

    • Project: Search Ads Copy

    • Project: UTM Tags

    • Google Ads Targeting and Structure

    • Project: Targeting and Structuring

    • Google Ads Audiences

    • Project: Audiences

    • Project: Prepare to Optimize Google Ads

    • Project: Optimize Google Ads

    • Feedback: Google Ads

  • 18

    Google Ads – Additional Resources

    • Search Ads URL Encoding

    • Search Ads Advanced Campaign Structure Examples

    • FAQ: Search Ads

    • Google Ads Account Access

  • 19

    Google Ads – Display Ads

    • Introduction: Display Ads

    • Differences from Search Ads

    • Display Ads Targeting Options

    • Display Ads Account Structure

    • Types of Display Ads

    • Project: Display Ads

    • Feedback: Google Ads - Display Ads

  • 20

    Google Ads – YouTube Ads

    • Introduction: YouTube Ads

    • YouTube Ad Types

    • YouTube Videos

    • YouTube Account Structure

    • Project: YouTube Ads

    • Feedback: YouTube Ads

  • 21

    Google Ads – Shopping Ads

    • Project: Google Merchant Center

    • Introduction: Shopping Ads

    • Shopping Ads Campaign Structure

    • Project: Shopping Ads

    • Feedback: Google Ads - Shopping Ads

  • 22

    Amazon Ads

    • Introduction: Amazon Ads

    • Amazon Quirks

    • Amazon Ads Approach

    • Project: Amazon Ads

    • Project: Manual Amazon Ad Optimization

    • Project: Winning Keywords

    • Project: Automatic Amazon Ad Optimization

    • Feedback: Amazon Ads

  • 23

    Amazon Ads – Additional Resources

    • Amazon Ads Account Access

    • Template: Amazon Ad Optimization

    • How to Get Initial Amazon Reviews

  • 24

    Facebook and Instagram Ads

    • Introduction: Facebook and Instagram Ads

    • Major Variables to a Facebook Ad

    • Alternative Facebook Ad Types

    • Differences between Facebook and Instagram

    • How Facebook Identifies Who to Show your Ads to

    • FAQ: Facebook and Instagram Ads

    • Project: Generating Audiences and Ad Sets

    • Project: Set up Facebook and Instagram Ads

    • Project: Setting Up Facebook Metrics

    • Bonus Project: Animoto Ads

    • Feedback: Facebook & Instagram Ads

  • 25

    Facebook and Instagram Ads – Additional Resources

    • Example Ad Set Targeting

    • Example: Ad Log

    • Retargeting

    • Direct Audiences and Lookalikes

    • Locations, Ages, Genders, and Language Targeting

    • Calculating Total Reach when Custom Audiences are Excluded

    • Video: Facebook Ad Optimization

    • Saving Audiences

  • 26

    Quora Ads

    • Introduction: Quora Ads

    • Project: Quora Ad Copy

    • Project: Quora Ads

    • Feedback: Quora Ads

  • 27

    Quora Ads – Additional Resources

    • Exporting Google Ads Keywords

    • Template: UTM Tags

    • Checklist: Launch Checklist

  • 28

    Pinterest Ads

    • Introduction: Pinterest Ads

    • Pinterest Ad Creatives Best Practices

    • Project: Make Pinterest Ad Creatives

    • Project: Pinterest Ads

    • Feedback: Pinterest Ads

  • 29

    Pinterest Ads – Additional Resources

    • Template: Ad Creatives

    • Checklist: Pinterest Launch

    • Guidelines for One-Top Promoted Pins

  • 30

    Bing Ads

    • Project: Bing Ads

    • Feedback: Bing Ads

  • 31

    Twitter Ads

    • Project: Twitter Ads

    • Do Twitter Ads Really Work?

    • Feedback: Twitter Ads

  • 32

    Content Marketing

    • Introduction

    • 3 Content Marketing Strategies

    • How to Determine Which Strategy to Use

    • Editorial/SEO

    • Editorial/Virality

    • User-Generated Content

    • Content Distribution

    • Building a Content Marketing Team

    • Feedback: Content Marketing

  • 33

    Referrals

    • Introduction: Referrals and Virality

    • Word-of-Mouth Virality

    • Inherent Virality

    • Artificial Virality

    • The Referral → Outreach Loop

    • Project: Craft a Referral Strategy

    • Feedback: Referrals

  • 34

    Referrals - Additional Resources

    • Template: Email asking for a referral

    • Template: Referrals & Virality

    • Spreadsheet: Referral Ideas Comparison

  • 35

    Email Marketing & Marketing Automation

    • Introduction: Email Marketing

    • Strategy and Types of Emails

    • How to Grow Your List

    • Important Metrics

    • How to Create a Good Email

    • How to Use Segmentation

    • Deliverability Best Practices

    • Automation Tools

    • Project: Email Marketing

    • Feedback: Email Marketing

  • 36

    Conversion Rate Optimization

    • Introduction: CRO

    • Conversion Fixes

    • How To Read Google Analytics

    • Bonus: Additional ecomm CRO tactics

    • Project: CRO

    • Feedback: Conversion Rate Optimization

  • 37

    Conversion Rate Optimization - Additional Resources

    • Template: Funnel Data

    • Template: CRO Suggestions

  • 38

    A/B Tests

    • Introduction: A/B Tests

    • Micro vs. Macro A/B Testing

    • The Importance of Big Swings

    • Project: Gather Data for Your A/B Hypotheses

    • Project: Choose What to Test on Your Page

    • Project: Propose an A/B Test

    • Project: Set Up A/B Test

    • Feedback: A/B Tests

  • 39

    A/B Tests - Additional Resources

    • How to Find Good Designers and Developers Without Breaking the Bank

    • Sites with Free Stock Images

    • Template: A/B Proposal

    • Example: Finished A/B Proposal

    • How to Find Good Designers (More Ideas)

    • External Resources

  • 40

    Screen Recordings & Heatmaps

    • Project: Screen Recording

    • Introduction: Heatmap Analysis

    • Heatmap Analysis: Types of Heatmaps

    • Project: Heatmap Analysis

    • Feedback: Screen Recordings & Heatmaps

  • 41

    Screen Recordings & Heatmaps - Additional Resources

    • Example: Completed Heatmap Analysis

  • 42

    User Surveys

    • Project: User Survey

    • Feedback: User Surveys

  • 43

    User Surveys - Additional Resources

    • Template: Survey Email Outreach

    • Survey Monkey Surveys

    • Example: Survey

    • Example: Survey Insights

  • 44

    Deals

    • Resources: Deals

  • 45

    Next Steps

    • Keep Growing With Demand Curve

    • Feedback: Post-Course