Course curriculum

  • 1

    Growth Training - README

  • 5

    Onboarding Flow

    • Introduction: Onboarding Flows

    • High-touch User Onboarding

    • Education, Information, & Service Business Onboarding

    • E-commerce Onboarding

    • Project: Overhaul Your Onboarding Flow

    • Feedback: Onboarding Flow

  • 6

    Onboarding Flow - Additional Resources

    • Example: Onboarding Flows

    • Example: Completed Onboarding Deliverable

    • Template: Onboarding Deliverable

    • Template: Onboarding Deliverable

  • 7

    Landing Pages

    • Introduction: Landing Page Copy

    • Writing the Header of Your Hero Section

    • Writing the Subheader of Your Hero Section

    • Features and Objections Sections

    • Writing the CTAs and Social Proof

    • E-commerce Landing Pages

    • Project: Rewrite Your Landing Page

    • Feedback: Landing Pages

  • 8

    Landing Pages - Additional Resources

    • Example: Completed Landing Page Deliverable

    • Template: Landing Page

    • Checklist: Landing Page Header

  • 9

    Conversion Tracking

    • Introduction: Conversion Tracking

    • Conversion Tracking Tools

    • Overview of Projects

    • Project: Conversion Events

    • Project: Configure GA and Ad Channels

    • Mobile Apps

    • Project: Mobile App

    • Project: Shopify

    • Project: Delegate to engineering

    • Project: Install Hotjar

    • Project: Verify pixels

    • Project: Install Google Analytics

    • Bonus Project: Analytics Events

    • Feedback: Conversion Tracking

  • 10

    Conversion Tracking – Additional Resources

    • Questions to Ask When Verifying Ad Channel Setup

    • FAQ: Mobile App Tracking

    • Example: Conversion Event Mappings

    • Example: Analytics Events

    • Template: Conversion Event Mappings

    • Template: UTM Tracking

    • Template: AppsFlyer Code

    • FAQ: Conversion Tracking

    • External Resources

  • 11

    Conversion Tracking – Advanced

    • Installation – Manual, GTM, or Segment

    • Google Tag Manager (GTM)

    • Video: GTM Tracking

    • Project: GTM

    • Template: GTM Engineering Tracking Doc

    • Segment

    • Project: Segment

    • Configuring Destinations on Segment

    • Feedback: Conversion Tracking (Advanced)

  • 12

    Landing Page Design & Development

    • Introduction: Landing Page Design

    • Good Landing Page Design

    • Building Your Landing Page

    • Project: Landing Page Design

    • Video: Conversion Tracking Walkthrough

    • Feedback: Landing Page Design & Development

  • 13

    A/B Tests

    • Introduction: A/B Tests

    • Micro vs. Macro A/B Testing

    • The Importance of Big Swings

    • Project: Gather Data for Your A/B Hypotheses

    • Project: Choose What to Test on Your Page

    • Project: Propose an A/B Test

    • Project: Set Up A/B Test

    • Feedback: A/B Tests

  • 14

    A/B Tests - Additional Resources

    • How to Find Good Designers and Developers Without Breaking the Bank

    • Sites with Free Stock Images

    • Template: A/B Proposal

    • Example: Finished A/B Proposal

    • How to Find Good Designers (More Ideas)

    • External Resources

  • 15

    Ad Copy

    • Introduction: Ad Copy

    • How to Write Compelling Ad Copy

    • Project: Social Ad Copy

    • Feedback: Ad Copy

  • 16

    Ad Copy – Additional Resources

    • Checklist: Ad Copy

    • Template: Ad Copy

    • Template: Ad Copy Spreadsheet

    • Template: Grouped Ad Copy

    • Example: Ad Copy

  • 17

    Ad Creatives

    • Introduction: Ad Creatives

    • Complement Your Copy with the Ideal Creative

    • Ad Design Guidelines

    • Screen Recording Ads

    • Project: Ad Creatives

    • Bonus Project: Animoto Ads

    • Feedback: Ad Creatives

  • 18

    Ad Creatives – Additional Resources

    • Template: Ad Creatives

    • Example: Animoto Script

    • Cheat Sheet: Sketch

    • Cheat Sheet: Screenflow

    • External Resources

  • 19

    Acquisition

    • Introduction: Acquisition

    • Retargeting

    • Direct Audiences and Lookalikes

    • Attribution

    • UTM Tags

    • Suppressing Ad Channel Spend

    • Avoiding Ad Metric Confusion

    • Project: Acquisition

    • Spreadsheet: Acquisition Channels

    • Feedback: Acquisition

  • 20

    Ad Optimization

    • Project: How to Read Ad Results and Optimize Ads

    • Feedback: Ad Optimization

  • 21

    Referrals

    • Introduction: Referrals and Virality

    • Word-of-mouth Virality

    • Inherent Virality

    • Artificial Virality

    • The Referral -> Outreach Loop

    • Project: Craft a Referral Strategy

    • Feedback: Referrals

  • 22

    Referrals - Additional Resources

    • Template: Email asking for a referral

    • Template: Referrals & Virality

    • Spreadsheet: Referral Ideas Comparison

  • 23

    Google Ads (AdWords)

    • Introduction: Google Ads

    • Introduction: Search Ads

    • Project: Search Ads

    • Keywords

    • Project: Keywords

    • Quality Score, Bids, and Bid Strategies

    • Search Ads Copy

    • Project: Ad Extensions

    • Project: UTM Tags

    • Project: Search Ads Copy

    • Google Ads Targeting and Structure

    • Project: Targeting and Structuring

    • Google Ads Audiences

    • Project: Audiences

    • Project: Prepare to Optimize Google Ads

    • Project: Optimize Google Ads

    • Feedback: Google Ads

  • 24

    Google Ads – Additional Resources

    • Search Ads URL Encoding

    • Search Ads Advanced Campaign Structure Examples

    • FAQ: Search Ads

    • Google Ads Account Access

  • 25

    Google Ads – Display Ads

    • Introduction: Display Ads

    • Differences from Search Ads

    • Display Ads Targeting Options

    • Display Ads Account Structure

    • Types of Display Ads

    • Project: Display Ads

    • Feedback: Google Ads - Display Ads

  • 26

    Google Ads – Shopping Ads

    • Project: Google Merchant Center

    • Introduction: Shopping Ads

    • Shopping Ads Campaign Structure

    • Project: Shopping Ads

    • Feedback: Google Ads - Display Ads

  • 27

    Google Ads – YouTube Ads

    • Introduction: YouTube Ads

    • YouTube Ad Types

    • YouTube Videos

    • YouTube Account Structure

    • Project: YouTube Ads

    • Feedback: YouTube Ads

  • 28

    Amazon Ads

    • Introduction: Amazon Ads

    • Amazon Quirks

    • Amazon Ads Approach

    • Project: Amazon Ads

    • Project: Manual Amazon Ad Optimization

    • Project: Winning Keywords

    • Project: Automatic Amazon Ad Optimization

    • Feedback: Amazon Ads

  • 29

    Amazon Ads – Additional Resources

    • Amazon Ads Account Access

    • Template: Amazon Ad Optimization

    • How to Get Initial Amazon Reviews

  • 30

    Facebook and Instagram Ads

    • Introduction: Facebook and Instagram Ads

    • Major Variables to a Facebook Ad

    • Alternative Facebook Ad Types

    • Differences between Facebook and Instagram

    • How Facebook Identifies Who to Show your Ads to

    • FAQ: Facebook and Instagram Ads

    • Project: Generating Audiences and Ad Sets

    • Project: Set up Facebook and Instagram Ads

    • Project: Setting Up Facebook Metrics

    • Bonus Project: Animoto Ads

    • Feedback: Facebook & Instagram Ads

  • 31

    Facebook and Instagram Ads – Additional Resources

    • Example Ad Set Targeting

    • Example: Ad Log

    • Retargeting

    • Direct Audiences and Lookalikes

    • Locations, Ages, Genders, and Language Targeting

    • Calculating Total Reach when Custom Audiences are Excluded

    • Video: Facebook Ad Optimization

    • Saving Audiences

  • 32

    Quora Ads

    • Introduction: Quora Ads

    • Project: Quora Ad Copy

    • Project: Quora Ads

    • Feedback: Quora Ads

  • 33

    Quora Ads – Additional Resources

    • Exporting Google Ads Keywords

    • Template: UTM Tags

    • Checklist: Launch Checklist

  • 34

    Cold Outreach

    • Introduction: Cold Outreach

    • How to Find the Right People

    • How to Find Email Addresses

    • Sending Cold Emails

    • Follow-up and Common Mistakes

    • Pre-targeting

    • Project: Cold Outreach

    • Feedback: Cold Outreach

  • 35

    Cold Outreach – Additional Resources

    • Example: Outbound Strategy Document

    • Templates: Cold Email Copy

    • Checklist: Cold Email Review

    • Example: Cold Email Outreach Spreadsheet

    • List of Filler Emails

    • External Resources

  • 36

    Direct Sponsorship, Conferences, and Offline Meetups

    • Introduction: Direct Sponsorship

    • What Marketers Forget About Influencer Marketing

    • Project: Direct Sponsorship

    • Feedback: Direct Sponsorship, Conferences, and Offline Meetups

  • 37

    Direct Sponsorship, Conferences, and Offline Meetups – Additional Resources

    • Templates: Initial Email

    • Template: VA Email

    • Project: Influencers on Instagram

    • Template: Direct Sponsorship Spreadsheet

  • 38

    Content/SEO

    • Introduction: SEO and Content Marketing

    • Content Writing Guidelines

    • How to Convert with Content

    • Types of Content

    • Sourcing Article Ideas

    • Setting Up Your Blog

    • Do’s and Dont’s

    • Marketing Your Content

    • Project: Content

    • Project: Keyword Research

    • Project: SEOify Your Blog Posts

    • Project: Fix Up Your Existing Blog

    • Feedback: Content/SEO

  • 39

    Content/SEO – Additional Resources

    • How to Find Content Writers

    • Clearscope

    • Example: Completed Keyword Research Spreadsheet

    • Template: Keyword Research

    • Checklist: Marketing Your Content

    • External Resources

  • 40

    Ad Networks

    • Picking the Right Ad Network

    • Project: Ad Networks

    • Feedback: Ad Networks

  • 41

    Ad Networks - Additional Resources

    • Template: Ad Network List

  • 42

    Pinterest Ads

    • Introduction: Pinterest Ads

    • Pinterest Ad Creatives Best Practices

    • Project: Make Pinterest Ad Creatives

    • Project: Pinterest Ads

    • Feedback: Pinterest Ads

  • 43

    Pinterest Ads – Additional Resources

    • Template: Ad Creatives

    • Checklist: Pinterest Launch

    • Guidelines for One-Top Promoted Pins

  • 44

    Snapchat Ads

    • Introduction: Snapchat Ads

    • Project: Snapchat Ads

    • Feedback: Snapchat Ads

  • 45

    Snapchat Ads – Additional Resources

    • Checklist: Snapchat Ads Launch

    • Snapchat Creative Guidelines & Specs

  • 46

    LinkedIn Ads

    • LinkedIn Quirks

    • LinkedIn Tactics

    • Project: LinkedIn Ads

    • Feedback: LinkedIn Ads

  • 47

    LinkedIn Ads – Additional Resources

    • Template: LinkedIn Ad Targeting

    • Example: Completed LinkedIn Targeting Template

    • Checklist: LinkedIn Launch

    • External Resources

  • 48

    Apple Search Ads and App Store Optimization

    • Apple Search Ads and App Store Optimization

    • Account Structure and Optimization

    • Project: Apple Search Ads

    • Feedback: Apple Search Ads and App Store Optimization

  • 49

    Bing Ads

    • Project: Bing Ads

    • Feedback: Bing Ads

  • 50

    Twitter Ads

    • Project: Twitter Ads

    • Do Twitter Ads Really Work?

    • Feedback: Twitter Ads

  • 51

    Screen Recordings & Heatmaps

    • Project: Screen Recording

    • Introduction: Heatmap Analysis

    • Heatmap Analysis: Types of Heatmaps

    • Project: Heatmap Analysis

    • Feedback: Screen Recordings & Heatmaps

  • 52

    Screen Recordings & Heatmaps - Additional Resources

    • Example: Completed Heatmap Analysis

  • 53

    Conversion Rate Optimization

    • Introduction: CRO

    • Conversion Fixes

    • How To Read Google Analytics

    • Project: CRO

    • Feedback: Conversion Rate Optimization

  • 54

    Conversion Rate Optimization - Additional Resources

    • Template: Funnel Data

    • Template: CRO Suggestions

  • 55

    User Surveys

    • Project: User Survey

    • Feedback: User Surveys

  • 56

    User Surveys - Additional Resources

    • Template: Survey Email Outreach

    • Survey Monkey Surveys

    • Example: Survey

    • Example: Survey Insights

    • Survey Monkey Surveys

  • 57

    Email Marketing & Marketing Automation

    • Introduction: Email Marketing and Marketing Automation

    • A Horror Story from Automating too Early

    • Email Marketing Principles

    • How to Get People to Open Your Emails

    • Project: Email Marketing & Marketing Automation

    • Feedback: Email Marketing & Marketing Automation

  • 58

    Next Steps

    • Keep Growing With Demand Curve

    • Feedback: Post-Course

What's included?

You're not only paying for curriculum — you're paying for direct access to our expert team.

  • Access the entirety of our curriculum for 1 year.

  • Access our growth instructors for 6 months.

  • Get extended access to our team for deeper feedback and help.

  • We'll provide feedback on your copy, value props, ads, analytics, emails, outreach strategy, and much more.

  • The course is tailored to your business model and product.

Ready to learn from the industry's best?

Our training improves your growth skills — instead of outsourcing them to others. We've done this for the biggest startups in the world.